Product Design & Development Consultancy, LDT Design Ltd, specialise in helping clients turn ideas into commercially innovative products, working across a wide range of sectors, including; medical, industrial, consumer and technology industries. As part of LDT’s design process, prototyping and market testing play an important role in the product development cycle for both clients and manufacturing partners to physically see, touch and feel exactly what an end product might look like. Press Green were asked to produce an initial limited-run of packaging for new motoring product Cabung, an innovative inflatable ‘sausage’ shaped bung to help prevent items which slip out of your trouser pockets from falling down the gap next to your seat (and never to be found again). Printed digitally on a 350gsm silk board, die-cut and creased, we produced a short run of packaging boxes in two sizes to help Cabung company owners launch the product at exhibitions and car shows. We think it’s great idea and one of those ‘why hasn’t anyone thought of this before’ solutions – watch the video here.